核心要点1.美护：根据青眼情报，1月天猫美妆类目整体、美容护肤类、彩妆类、洗护发类销售额同比+24%、+27.5%、+15.6%、+24.3%。TOP100美妆品牌中有83个品牌销售额同比增长；天猫美妆头部TOP5阵营稳定，细分赛道已成为专业品牌建立差异化壁垒的重要策略。1月抖音美妆类目GMV环比+11.1%，韩束蝉联榜首、毛戈平冲入前五，林清轩进入美妆总榜前20并蝉联面部精华油第一。2.运动服饰...
Source Link核心要点1.美护：根据青眼情报，1月天猫美妆类目整体、美容护肤类、彩妆类、洗护发类销售额同比+24%、+27.5%、+15.6%、+24.3%。TOP100美妆品牌中有83个品牌销售额同比增长；天猫美妆头部TOP5阵营稳定，细分赛道已成为专业品牌建立差异化壁垒的重要策略。1月抖音美妆类目GMV环比+11.1%，韩束蝉联榜首、毛戈平冲入前五，林清轩进入美妆总榜前20并蝉联面部精华油第一。2.运动服饰...
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