(以下内容从国金证券《纺织品和服装行业研究周报:李宁冬奥周期开启;从麦角硫因看AKK来时路》研报附件原文摘录)核心观点李宁冬奥周期开启,持续曝光有望提升品牌价值。2026年米兰冬奥会已正式拉开帷幕,中国代表团身着全套李宁装备亮相开幕式,在赛事起步阶段便为品牌获得了显著的全球曝光。同时,李宁正式入驻“中国之家”并开启主题特展,标志着公司在冬奥周期内与顶级赛事资源的进一步深度绑定。本次特展以科技体育与...
Source Link(以下内容从国金证券《纺织品和服装行业研究周报:李宁冬奥周期开启;从麦角硫因看AKK来时路》研报附件原文摘录)核心观点李宁冬奥周期开启,持续曝光有望提升品牌价值。2026年米兰冬奥会已正式拉开帷幕,中国代表团身着全套李宁装备亮相开幕式,在赛事起步阶段便为品牌获得了显著的全球曝光。同时,李宁正式入驻“中国之家”并开启主题特展,标志着公司在冬奥周期内与顶级赛事资源的进一步深度绑定。本次特展以科技体育与...
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