(原标题:呷哺呷哺,重返平价?)出品 | 创业最前线作者 | 付艳翠编辑 | 冯羽美编 | 邢静审核 | 颂文2026年开年,呷哺呷哺正站在一场关键转型的十字路口。一边是旗下曾被寄予厚望的中高端品牌“凑凑”在全国多地悄然闭店,暴露出扩张过快、运营承压与客群错位的隐忧。另一边,集团创始人兼董事长贺光启亲自下场,接连为两个全新子品牌——“呷哺牧场”和“呷牛排”站台发声,释放出强烈的求变信号。面对与理性...
Source Link(原标题:呷哺呷哺,重返平价?)出品 | 创业最前线作者 | 付艳翠编辑 | 冯羽美编 | 邢静审核 | 颂文2026年开年,呷哺呷哺正站在一场关键转型的十字路口。一边是旗下曾被寄予厚望的中高端品牌“凑凑”在全国多地悄然闭店,暴露出扩张过快、运营承压与客群错位的隐忧。另一边,集团创始人兼董事长贺光启亲自下场,接连为两个全新子品牌——“呷哺牧场”和“呷牛排”站台发声,释放出强烈的求变信号。面对与理性...
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