魏牌调整,再探高端化

新京报
Feb 06

在自主高端品牌竞争赛道上,长城汽车旗下魏牌的战略调整再次引发行业关注。新京报贝壳财经记者获悉,魏牌已从独立运营主体回归长城品牌公司统一管理,品牌名称也从“魏牌新能源”恢复为“魏牌”,这是其12个月内的第二次更名。同时,魏牌的渠道模式也将从全面直营转向“直营+代理”双轨制。作为以长城汽车董事长魏建军姓氏命名的高端品牌,魏牌已走过9年发展历程,其高端化之路也起伏不断。此次品牌、架构与渠道的三重调整,...

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