Equifax Rolls Out New AI Tools As Shares Trade At Valuation Discount

Simply Wall St.

Feb 05

Equifax (NYSE:EFX) has launched new AI-driven tools focused on fraud detection and credit risk assessment. The product set includes Credit Abuse Risk and Synthetic Identity Risk models aimed at ...

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The product set includes Credit Abuse Risk and Synthetic Identity Risk models aimed at ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/commercial-services/nyse-efx/equifax/news/equifax-rolls-out-new-ai-tools-as-shares-trade-at-valuation\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Equifax Rolls Out New AI Tools As Shares Trade At Valuation Discount</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nEquifax Rolls Out New AI Tools As Shares Trade At Valuation Discount\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-05 10:39 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/commercial-services/nyse-efx/equifax/news/equifax-rolls-out-new-ai-tools-as-shares-trade-at-valuation><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Equifax (NYSE:EFX) has launched new AI-driven tools focused on fraud detection and credit risk assessment. The product set includes Credit Abuse Risk and Synthetic Identity Risk models aimed at ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/commercial-services/nyse-efx/equifax/news/equifax-rolls-out-new-ai-tools-as-shares-trade-at-valuation\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4123","symbol_name":"调查和咨询服务","start_time":0,"source_url":"https://simplywall.st/stocks/us/commercial-services/nyse-efx/equifax/news/equifax-rolls-out-new-ai-tools-as-shares-trade-at-valuation","article_id":"2609634268","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/9612012-choice2-main-header/1585186803878"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/commercial-services/nyse-efx/equifax/news/equifax-rolls-out-new-ai-tools-as-shares-trade-at-valuation","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2609634268","pubTimestamp":1770259159,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Equifax (NYSE:EFX) has launched new AI-driven tools focused on fraud detection and credit risk assessment.\nThe product set includes Credit Abuse Risk and Synthetic Identity Risk models aimed at tackling synthetic identity and first-party credit abuse.\nEquifax is also rolling out expanded employment and income verification tools for lenders and auto dealers.\n\nFor a company built around data and risk intelligence, these launches speak directly to Equifax’s core business. Financial...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4123":"调查和咨询服务","EFX":"艾可菲","BK4585":"ETF&股票定投概念","BK4588":"碎股"},"translate_title":"Equifax推出新的人工智能工具，股价以估值折扣交易","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EFX":1.5},"content_text":"Equifax (NYSE:EFX) has launched new AI-driven tools focused on fraud detection and credit risk assessment. The product set includes Credit Abuse Risk and Synthetic Identity Risk models aimed at tackling synthetic identity and first-party credit abuse. Equifax is also rolling out expanded employment and income verification tools for lenders and auto dealers.  For a company built around data and risk intelligence, these launches speak directly to Equifax’s core business. Financial institutions, auto lenders and other creditors are dealing with more complex fraud patterns and a growing need for real-time verification of who a customer is and what they can afford. AI-based models targeting synthetic identities and first-party credit abuse are designed to address exactly those pain points. For you as an investor, an important consideration is how widely these tools are adopted across banks, fintechs and auto dealers, and how they integrate into existing workflows. Over time, the traction of products like Credit Abuse Risk, Synthetic Identity Risk and expanded verification services could influence Equifax’s role within the broader credit decisioning and fraud prevention ecosystem. Stay updated on the most important news stories for Equifax by adding it to your watchlist or portfolio. Alternatively, explore our Community to discover new perspectives on Equifax. NYSE:EFX Earnings & Revenue Growth as at Feb 2026 How Equifax stacks up against its biggest competitors AdvertisementQuick Assessment  ✅ Price vs Analyst Target: At US$181.04 versus a consensus target of US$259.40, the share price is about 30% below where analysts expect it to be. ✅ Simply Wall St Valuation: The stock is flagged as trading 53.2% below estimated fair value, which is a wide discount. ❌ Recent Momentum: The 30 day return of about 18% decline shows recent negative momentum despite the product launches.  Check out Simply Wall St's\nin depth valuation analysis for Equifax. Key Considerations  📊 New AI fraud and verification tools directly relate to Equifax’s core data and risk strengths. Adoption trends could be important for the longer term story. 📊 It may be useful to track how these products influence revenue from financial institutions and auto lenders, as well as any updates to analyst forecasts and price targets. ⚠️ Simply Wall St flags a high level of debt as a risk. This may be relevant if product investment continues while the share price has recently weakened.  Dig Deeper For the full picture, including more risks and rewards, check out the\ncomplete Equifax analysis.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Equifax might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}