MW Buy the dip! Your guacamole for Super Bowl Sunday is the cheapest it's been in decades - and chip prices are down, too.

By Myra P. Saefong

This year's Super Bowl watch party MVPs are a bumper crop of avocados and PepsiCo lowering prices for some snacks

Avocados have seen a steep drop in prices - just in time for your Super Bowl party's guacamole dip.

One way to save money on your Super Bowl bash would be to stock up on these game-day staples: guacamole and chips.

PepsiCo $(PEP)$ said this week that it's cutting prices for many of its snack foods, including Cheetos and Tostitos, by up to nearly 15%. And consumers gearing up for Super Bowl gatherings this Sunday will also be paying a lot loss for one snack-food ingredient that may surprise you.

Avocados have managed to defy an overall rise in food prices for U.S. consumers. Just a few months ago, the fruit was at risk of seeing a big price hike on the back of the Trump administration's tariff threats.

Ultimately, avocados escaped that threat unscathed because of the U.S.-Mexico-Canada Agreement, which allows for tariff-free trade between the three countries when it comes to many agricultural products. Positive weather conditions also helped create a bumper crop in Mexico.

Avocado prices are currently averaging about half of what they were this time last year and "near the lowest levels for Super Bowl week in a decade due to strong supplies," said David Maloni, founder and president of Datum FS, a food-supply-chain consultancy.

That's good news for U.S. consumers, who have seen food-at-home prices rise 2.4% year over year, according to December's consumer-price index report released in mid-January, which showed that the index for fruits and vegetables rose 0.5%.

While rising food prices generally may be bad news for Americans preparing to throw Super Bowl watch parties this weekend, a drop in some food snacks has helped keep total costs at bay.

Hosting the big game this year is expected to cost about $140 for a 10-person feast, little changed from last year's $138, according to Wells Fargo's Agri-Food Institute.

The increase is expected to be modest, partly due to a 2.8% year-over-year decline in retail prices for fresh chicken wings - though the Wells Fargo report, which cites data from market-research firm Circana, also noted an 8.1% rise in retail shrimp prices.

For its part, PepsiCo announced Tuesday that it would lower the prices of many of its snacks, such as Lay's, Doritos, Tostitos and more, by "up to nearly 15%." The company began rolling out its suggested new retail prices in the U.S. this week, it said.

Guacamole dip

Guacamole - made from mashed avocados, salt and lime juice - is a "game-day staple," according to Avocados From Mexico, a nonprofit marketing organization. That makes avocados a key ingredient for most Super Bowl parties - and prices for the fruit have seen a sizable decline recently.

The U.S. wholesale price for a 48-count case of Hass avocados, domestic and imported, was at $24.25 for the week ended Jan. 31, according to Datum FS, which cited U.S. Census Bureau trade data. The price per case was $63.25 for the week ended Feb. 2, 2025 - meaning prices have dropped nearly 62% since last year.

The U.S. is on track to import 300 million pounds of avocados in the four weeks leading up to the Super Bowl, said Alvaro Luque, CEO of Avocados From Mexico. That's the highest volume in history, he noted, and 20% above the historical average.

The period leading up to the Super Bowl is consistently the largest consumption event for avocados and guacamole in the United States, according to Avocados From Mexico.

U.S. retail sales volume of all avocados totaled roughly 349.8 million pounds for the 13 weeks ended Dec. 28, 2025, up 10.3% from a year earlier, according to Circana.

And avocado output in Mexico, which is the world's largest producer and exporter of avocados, has been strong, driven in part by good weather, said Datum FS's Maloni.

Avocados From Mexico had predicted back in early January that favorable weather patterns, steady rainfall and the avocado industry's continued investment in best practices would lead to excellent-quality Mexican avocados.

That strong output is what has fueled lower prices for the fruit and stronger exports to the U.S., said Maloni.

Charles Passy contributed.

-Myra P. Saefong

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February 06, 2026 07:30 ET (12:30 GMT)

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