Ibotta-Studie: Preis schlägt Marke bei US-Verbrauchern

Reuters

Feb 05

Ibotta-Studie: Preis schlägt Marke bei US-Verbrauchern

Ibotta Inc. hat seinen aktuellen "State of Spend"-Bericht 2026 veröffentlicht. Demnach setzen 62 % der US-Verbraucher beim Einkaufen verstärkt auf Preis statt Marke. Die Analyse zeigt, dass sich die Loyalität zu Marken weiter abschwächt und Verbraucher vermehrt auf Angebote und Flexibilität setzen. Promotions und Cashback-Angebote gewinnen an Bedeutung, da sie laut Umfrage die Kaufbereitschaft für neue und sogar Premium-Produkte deutlich erhöhen.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ibotta Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260205171600) on February 05, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Demnach setzen 62 % der US-Verbraucher beim Einkaufen verstärkt auf Preis statt Marke. Die Analyse zeigt, dass sich die Loyalität zu Marken weiter abschwächt und Verbraucher vermehrt auf Angebote und Flexibilität setzen. Promotions und Cashback-Angebote gewinnen an Bedeutung, da sie laut Umfrage die Kaufbereitschaft für neue und sogar Premium-Produkte deutlich erhöhen.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n<i>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ibotta Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260205171600) on February 05, 2026, and is solely responsible for the information contained therein.</span></i>\n</p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IBTA","symbol_name":"Ibotta Inc","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260205:nNDL6pg7RF:1","article_id":"2609686306","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2609686306","pubTimestamp":1770300198,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"Ibotta Inc. hat seinen aktuellen \"State of Spend\"-Bericht 2026 verffentlicht. Demnach setzen 62 % der US-Verbraucher beim Einkaufen verstrkt auf Preis statt Marke. Die Analyse zeigt, dass sich die Loyalitt zu Marken weiter abschwcht und Verbraucher vermehrt auf Angebote und Flexibilitt setzen. Promotions und Cashback-Angebote gewinnen an Bedeutung, da sie laut Umfrage die Kaufbereitschaft für neue und sogar Premium-Produkte deutlich erhhen.Disclaimer: This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ibotta Inc. published the original content used to generate this news brief via Business Wire  on February 05, 2026, and is solely responsible for the information contained therein.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"IBTA":"Ibotta Inc","BK4009":"广告"},"translate_title":"Ibotta研究：美国消费者的价格击败品牌","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IBTA":0.9},"content_text":"Ibotta-Studie: Preis schlägt Marke bei US-Verbrauchern\n    \n\nIbotta Inc. hat seinen aktuellen \"State of Spend\"-Bericht 2026 veröffentlicht. Demnach setzen 62 % der US-Verbraucher beim Einkaufen verstärkt auf Preis statt Marke. Die Analyse zeigt, dass sich die Loyalität zu Marken weiter abschwächt und Verbraucher vermehrt auf Angebote und Flexibilität setzen. Promotions und Cashback-Angebote gewinnen an Bedeutung, da sie laut Umfrage die Kaufbereitschaft für neue und sogar Premium-Produkte deutlich erhöhen.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ibotta Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260205171600) on February 05, 2026, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}