Under Armor's Turnaround Is Paying Off -- Market Talk
Dow Jones
Feb 07
1316 ET - Under Armor CEO Kevin Plank says the company's turnaround is bearing fruit. Since reassuming the company's top role nearly two years ago, Plank has worked to simplify the company's operations, narrowing the company's focus, moving decisions earlier and reducing friction across the system. As a result, he says, inventory is down year-over-year, assortments are tighter and planning is more precise. "We're not declaring all the work finished yet, but are making real progress with a disciplined strategy, structure and team now in place," Plank says. "Progress is becoming more consistent." Shares climb 17%. (connor.hart@wsj.com)
(END) Dow Jones Newswires
February 06, 2026 13:16 ET (18:16 GMT)
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