港股异动 | 老铺黄金(06181)午后升6% 摩通大根对其春节消费表现更为乐观

智通财经
Feb 09

智通财经APP获悉,老铺黄金(06181)午后升6%,截至发稿,涨6%,报768港元,成交额7.94亿港元。

消息面上,继老铺黄金线下门店呈现排队热潮后,2月7日,云集众多国际品牌旗舰的上海恒隆广场,迎来了“传世经典 传世生活——老铺黄金经典作品展”。老铺黄金继“金胎珐琅十二月花神金杯”后,用漆器螺钿传世工艺将“十二月花神漆器螺钿金杯”璀璨呈现。

摩根大通研报指出,对老铺黄金的春节消费表现比市场更为乐观,原因是品牌权益提升、新产品推出、吸引新客户、现有客户重复购买及金价走势有利。集团表现稳健下,应能缓解投资者对近期高基数效应及金价波动下对消费者行为的担忧。认为其凭借系统性发展策略(如门店扩张审慎、直销模式及由精选/培训团队提供的差异化服务品质)最能从体验式增长中获益。

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