叮咚卖身,一场各取所需的理性棋局

摩斯商业
Feb 10

撰文 | 大卫编辑 | 茶茶2月5日,一则震动中国零售与互联网行业的公告发布:美团宣布,拟以约7.17亿美元的初始代价,收购叮咚买菜在中国的全部业务。这意味着,这家曾与每日优鲜并称“前置仓双雄”的生鲜电商平台,在独立运营9年后将并入美团的生态体系,最终投身互联网巨头的怀抱。收购完成后,叮咚买菜将成为美团的间接全资附属公司,其财务业绩将并入美团报表。这笔交易的设计颇为精细。初始代价为7.17亿美元,...

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