京东外卖进驻微信,刘强东的“新招”藏着什么秘密?

中国物流与采购...
Feb 12

当刺刀见红的竞争步入白热化阶段,决胜关键已非单纯的体力比拼,而是看谁能拥有更持久的韧性。2014年,京东与腾讯携手开启战略合作篇章,京东成功跻身微信一级购物入口之列。微信所拥有的庞大社交流量资源,宛如为京东开启了一扇移动端增长的大门。刘强东在2018年就曾公开表示,彼时京东每新增的四个用户中,就有一个是源自微信。如今,这场持续了十余年的合作又有了新的动态——京东外卖小程序已在微信平台悄然上线。从...

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