亚马逊零售业务持续扩大产品线

亿恩网
Feb 10

亚马逊零售业务持续扩大产品线,涵盖高端商品与日常必需品。CEO安迪·贾西强调将全力拓展选品,并指出更多奢侈品牌已入驻平台且满意品牌展示效果。尽管Saks Global欲终止合作,亚马逊仍保留其运营一年的奢侈品专区"Luxury Stores at Amazon"。日常必需品占2025财年销量的三分之一,分析师认为北美及国际零售增长得益于选品扩充、精准定价和高效配送。

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