随着新春脚步临近,以“马”为主题的文创产品在全国掀起消费热潮。从博物馆的镇馆之宝衍生玩偶,到非遗手作的创新表达,再到潮玩品牌的情绪化设计,传统文化与现代消费的碰撞正催生出全新的市场图景。电商平台数据显示,马年主题文创产品销量持续攀升,部分爆款单品上线即售罄,成为年轻人追捧的“文化年货”。非遗技艺的创意转化成为今年新春消费的亮点。曾经局限于传统场景的非遗产品,通过与生肖元素的结合焕发新生。苏绣马纹...
Source Link随着新春脚步临近,以“马”为主题的文创产品在全国掀起消费热潮。从博物馆的镇馆之宝衍生玩偶,到非遗手作的创新表达,再到潮玩品牌的情绪化设计,传统文化与现代消费的碰撞正催生出全新的市场图景。电商平台数据显示,马年主题文创产品销量持续攀升,部分爆款单品上线即售罄,成为年轻人追捧的“文化年货”。非遗技艺的创意转化成为今年新春消费的亮点。曾经局限于传统场景的非遗产品,通过与生肖元素的结合焕发新生。苏绣马纹...
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