Mattel Guides Below Expectations on Strategic Spending, UBS Says

MT Newswires Live

Feb 12

Mattel's (MAT) fiscal 2026 outlook incorporates a $150 million investment in digital gaming capabilities that could potentially weigh on near-term earnings, UBS Securities said in a Wednesday note.

The company guided to fiscal 2026 adjusted EPS of $1.18 to $1.30, below consensus estimates.

UBS said the outlook disappoints because of the significant investment that includes about $110 million in new capabilities and $40 million in marketing.

Management said the investments are expected to be earnings accretive from fiscal 2027, with visibility on returns expected to be higher than in the traditional toy business.

Mattel is in early stages of realizing intellectual property's full potential, but the company's notable investment in digital gaming slows down the EPS upside story, UBS noted.

UBS maintained its buy rating and $30 price target on Mattel.

Shares of Mattel were down over 24% in recent Wednesday trading.

Price: 16.04, Change: -5.02, Percent Change: -23.85

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