安踏美国首店即将开业:“中国制造”到“全球文化符号”的跨越?

华衣网
Feb 10

2月4日晚,安踏海外社交账号正式宣布,位于加利福尼亚州贝弗利山北贝弗利道330号的美国首家门店,将于2月13日揭幕迎客。这座约3000平方英尺(约330平方米)的旗舰店,不仅进驻西海岸顶级商圈,更是中国运动品牌向全球潮流文化符号跃迁的重要一环。硬核入局:奢侈与运动共舞安踏选址于美国西海岸最出名的高端购物街区——这里有香奈儿、爱马仕,也云集lululemon、On昂跑、Alo Yoga。与这些国际...

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