淘宝出海“搅局”下,速卖通转型能否借力突围亚马逊?

ITBEAR科技资讯
Feb 10

阿里巴巴近期对集团业务架构进行重大调整,形成中国电商、国际数字商业、云智能及其他业务四大板块。这一布局中,国际数字商业集团虽坐拥跨境电商速卖通等平台,但战略优先级似乎不及占据消费风口的中国电商集团和AI前沿的云智能集团。不过,速卖通在美国、英国等发达国家市场增速跻身综合平台前十的成绩,仍为集团海外业务增添了一抹亮色。在阿里海外战略棋盘上,两条toC路径正形成微妙竞争。以速卖通为代表的传统跨境电商...

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