九州消费作者:信乔审核:岚山2026年伊始,快消巨头康师傅正式迈入“魏氏兄弟共治”时代。董事会主席魏宏名与新任CEO魏宏丞的联合掌舵,标志着企业结束长达11年的职业经理人治理周期,重回家族经营模式。这一战略调整背后,是康师傅面临的多重行业挑战:2025年上半年核心业务双降、经销商体系持续收缩、价格体系震荡引发市场争议。在消费升级与渠道变革的双重挤压下,魏氏兄弟能否凭借家族治理的战略定力,通过产品...
Source Link九州消费作者:信乔审核:岚山2026年伊始,快消巨头康师傅正式迈入“魏氏兄弟共治”时代。董事会主席魏宏名与新任CEO魏宏丞的联合掌舵,标志着企业结束长达11年的职业经理人治理周期,重回家族经营模式。这一战略调整背后,是康师傅面临的多重行业挑战:2025年上半年核心业务双降、经销商体系持续收缩、价格体系震荡引发市场争议。在消费升级与渠道变革的双重挤压下,魏氏兄弟能否凭借家族治理的战略定力,通过产品...
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