McDonald's Sees Sales Grow Among Loyalty Members -- Market Talk
Dow Jones
Feb 12
1609 ET - McDonald's said sales among loyalty members climbed double-digits in 2025, outpacing overall sales growth. Across 70 loyalty markets, systemwide sales to loyalty members for the full year increased 20% to nearly $37 billion, helping overall systemwide sales rise 7%. As of the end of the year, 90-day active loyalty users were up 19% to nearly 210 million, the company says. McDonald's has been investing in its loyalty program lately, using its customer data for personalized marketing offers. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
February 11, 2026 16:09 ET (21:09 GMT)
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