McDonald's Sees Value Focus Pay Off -- Market Talk
Dow Jones
Feb 12
1606 ET - McDonald's says its refocus on value is bearing fruit. The fast-food chain has been working to restore its reputation for giving customers a better bang for their buck, aiming to win back cost-conscious eaters after raising menu prices in recent years. In the latest quarter, the strategy drove global same-store sales up 5.7%, the company says. "McDonald's value leadership is working," CEO Chris Kempczinski says. "By listening to customers and taking action, we have improved traffic and strengthened our value & affordability scores." (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
February 11, 2026 16:07 ET (21:07 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.