《大行》花旗料泡泡玛特(09992.HK)IP多元化等突破驱动集团续增长 为中国消费板块首选股

阿斯达克财经
Feb 11

花旗发表研报指,预测泡泡玛特(09992.HK) 以IP为核心的多元化策略,可增强其抵御IP周期性风险的能力,重振新需求。花旗每周数据追踪显示,近期APP下载量呈上升趋势,尤其中国和美国,认为主要受旗下Skullpanda x My Little Pony新系列的发布;花旗又在Instagram上观察到消费者对新系列的高度兴趣。展望2026年,花旗预测集团在IP多元化、产品创新及广泛领域变现能力的...

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