企业如何定位AI营销的发力点?

钛媒体APP
Feb 11

文 | 大湾区人工智能应用研究院从市场洞察到AIGC直接生成素材,从AI投手管理营销投放计划到AI智能体实时响应客户需求,如今已经没有企业不在营销中应用AI。但从结果上看,不同企业的应用情况和效果却天差地别。企业资源有限,身为决策者需要意识到简单粗暴的“拿来主义”已经难以在企业的AI营销实践中奏效。本文基于企业发展的内部与外部视角、技术与战略视角,为企业如何找准AI营销的发力点提供一套系统性思考的...

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