一家年入20亿国货美妆的“线下焦虑”

信风TradeWind
Feb 09

从线上到线下作者:郑敏芳编辑:松壑如果说十年前是外资大牌的独角戏,那么近几年则是国货品牌凭借对本土市场的敏锐洞察,从外资巨头手中抢下市场份额的“替代战”。国货美妆借势中国供应链的成熟与社交媒体的红利,完成了从追随者到挑战者的角色转换。战果渐显后,国货美妆行业顺势迎来了资本化的密集兑现期。日前,深圳护家科技(集团)股份有限公司(下称“护家科技”)向港交所递交了IPO申请。这是继毛戈平、林清轩等之后,...

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