食品板块正式“落子”,泡泡玛特会成为这一新赛道的“鲶鱼”吗?

中食财经
Feb 09

从好玩到好吃,国产潮玩品牌 泡泡玛特 (POP MART)正在探索更多商业可能性。近日,泡泡玛特官宣,旗下全新烘焙品牌POP BAKERY正式上线,同步开启了线上运营,一系列IP衍生甜品“路透图”亮相网络。值得关注的是,同期,泡泡玛特创始人王宁在其年会上公布了公司2025年度核心数据:泡泡玛特全球员工伙伴超1万人、注册会员超1亿人、LABUBU全年销量超1亿只、全品类全IP产品销量超4亿只等。今日...

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