DoubleVerify to Provide Media Quality Authentication for Uber Journey Ads

Reuters
Yesterday
DoubleVerify to Provide Media Quality Authentication for Uber Journey Ads

DoubleVerify Holdings Inc. announced an extension of its media quality authentication services to the Uber app, enabling advertisers to use DoubleVerify's technology for Journey Ads. The partnership will provide advertisers with measurement transparency, fraud verification, and viewability authentication through the Open Measurement SDK. Clients will have access to campaign quality data and insights via the DV Pinnacle platform.

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