运动品牌的存量时代:安踏做多,李宁做精

向善财经
Feb 10

文:向善财经最近,日本超级IP宝可梦的一则活动预告引起了一场舆论风波。据预告称,宝可梦将在靖国神社举行宝可梦的卡牌体验活动,虽然很快就删除了相关活动信息,并直接道歉,但不少网友依然口诛笔伐。作为全球顶流IP,宝可梦此次的争议也迅速波及到了多个合作品牌。不少网友发现,优衣库、李宁官方旗舰店的宝可梦联名产品已悄然下架。听到这个消息,作为穿了十多年李宁运动装备的死忠粉,心里不禁咯噔一下。要知道,2月7日...

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