American Express Extends Multiyear Partnership With NBA

Reuters

Feb 10

American Express Extends Multiyear Partnership With NBA

American Express Company and the National Basketball Association (NBA) have announced a multiyear extension of their longstanding partnership. The renewed agreement also covers the Women's National Basketball Association (WNBA), NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, "American Express At the Half." Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. The collaboration aims to deliver enhanced fan experiences and exclusive content across various platforms.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. American Express Company published the original content used to generate this news brief via Business Wire (Ref. ID: 20260209888274) on February 10, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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The renewed agreement also covers the Women's National Basketball Association (WNBA), NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, \"American Express At the Half.\" Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. 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The renewed agreement also covers the Women's National Basketball Association (WNBA), NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, \"American Express At the Half.\" Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. 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ID: 20260209888274) on February 10, 2026, and is solely responsible for the information contained therein.</span></i>\n</p>\n</div></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2552382058.USD","symbol_name":"WELLINGTON US BRAND POWER \"A\" (USD) ACC","start_time":0,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260210:nNDL6sQbCF:1","article_id":"2610625489","we_media_id":"1032215980","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2610625489","pubTimestamp":1770732113,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Reuters","introduction":"Reuters.com brings you the latest news from around the world, covering breaking news in markets, business, politics, entertainment and technology","home_visible":1,"id":"1032215980","head_image":"https://community-static.tradeup.com/news/4567337cbdf294b657b1fa87c5488b48"},"summary":"American Express Company and the National Basketball Association  have announced a multiyear extension of their longstanding partnership. The renewed agreement also covers the Women's National Basketball Association , NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, \"American Express At the Half.\" Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. 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The renewed agreement also covers the Women's National Basketball Association (WNBA), NBA G League, USA Basketball, and NBA Take-Two Media. As the leagues' Official Payment Partner, American Express will expand its involvement by increasing investment in the WNBA and supporting USA Basketball, including both the Men's and Women's National Teams. The partnership features American Express as the entitlement partner of NBA Tip-Off and NBA G League Tip-Off, as well as the title sponsor of NBC and Peacock's NBA halftime show, \"American Express At the Half.\" Additionally, a new connected member program will launch, offering exclusive benefits to American Express Card Members and NBA ID members who link their accounts. The collaboration aims to deliver enhanced fan experiences and exclusive content across various platforms.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. American Express Company published the original content used to generate this news brief via Business Wire (Ref. ID: 20260209888274) on February 10, 2026, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}