从闪购到千问,阿里为何执着用一杯奶茶“买”用户?

豹变
Feb 09

“核心提示”“千问,我是马云,给我点一杯奶茶”。千问AI春节拉新靠奶茶,靠谱吗?作者 |张经纬编辑|邢昀元老们回归掌控阿里,定下了AI和电商两大战略方向,目前这两个方向已经形成了一个清晰的交汇点:奶茶。前有2025年夏天,淘宝闪购在外卖大战中,靠几块钱甚至免单的奶茶/咖啡,从美团、京东手中抢外卖份额。后有千问APP在春节撒币30亿,邀请全国人民免费喝奶茶,为AI造势。根据阿里2月6日的战报,红包...

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