ChainCatcher 消息，据 Decrypt 报道，在周日举行的第 60 届超级碗（Super Bowl LX）期间，Coinbase 成为唯一一家投放主要广告的加密货币企业。与 2022 年多家加密公司集体参与的“加密碗”相比，今年行业营销规模显著缩减。Coinbase 此轮广告时长为一分钟，内容采用 Backstreet Boys 1997 年单曲“Everybody (Backstreet’s Back)”的卡拉 OK 歌词形式。
Coinbase 首席执行官 Brian Armstrong 表示，该广告旨在通过合唱形式促进经济自由并缓解极化情绪。分析人士指出，此次投放策略反映了加密行业在市场洗牌后的审慎态度，营销重点已从早期的明星代言和高额返现转向合规与信任建设。
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