Hasbro Swings to 4Q Profit as Revenue Jumps

Dow Jones
Yesterday
 

By Connor Hart

 

Hasbro swung to a fourth-quarter profit as revenue jumped, after ongoing strength across its Wizards of the Coast business helped fuel business over the holiday season.

The maker of Play-Doh and Nerf on Tuesday posted a swing to a profit of $201.6 million, or $1.41 a share, for its three months ended Dec. 28, compared with a loss of $34.3 million, or 25 cents a share, a year ago.

Stripping out certain one-time items, earnings were $1.51 a share. Analysts surveyed by FactSet expected adjusted earnings of 96 cents a share.

Revenue jumped 31% to $1.45 billion, topping the $1.26 billion that Wall Street modeled. The company attributed the increase to growth across its Wizards of the Coast and digital-gaming and consumer-product businesses, which more than offset a decline across its entertainment unit.

Chief Executive Chris Cocks said Hasbro made progress on its strategic objectives in 2025, returning the company to growth, engaging new fans and securing new partnerships.

"We expect that momentum to carry into 2026," he added.

Looking ahead, Hasbro said it expects revenue in 2026 to be up 3% to 5%. Analysts were looking for full-year revenue of $4.76 billion, marking a 1.2% increase from last year.

The company additionally guided for adjusted earnings before interest, taxes, depreciation and amortization--a metric which strips out exceptional and other one-off items--of $1.40 billion to $1.45 billion, as well as adjusted operating margin of 24% to 25%.

Hasbro said it will continue to invest in its core business and pay down debt in 2026. The company's board also authorized a new share repurchase program of up to $1 billion, replacing a prior buyback plan.

Shares ticked up 1.9%, to $98.60, in premarket trading.

 

Write to Connor Hart at connor.hart@wsj.com

 

(END) Dow Jones Newswires

February 10, 2026 06:52 ET (11:52 GMT)

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