极寒，这个曾被车企视为研发环节的“隐秘角落”的天然考场，如今正成为行业转型期品牌营销的“主战场”。近日，长城汽车于哈尔滨举行了冰雪欢乐周活动。在松花江冰封的江面上，数十辆长城汽车组合成“归元”字样，长城汽车董事长魏建军则与来自全国的车友们围炉而坐，倾听雪地救援故事，体验冰面漂移。业界分析认为，中国汽车市场正从增量驱动向存量竞争转变，长城汽车选择此时将真实的“极寒”环境，从研发后台的测试场推至聚光灯...
Source Link极寒，这个曾被车企视为研发环节的“隐秘角落”的天然考场，如今正成为行业转型期品牌营销的“主战场”。近日，长城汽车于哈尔滨举行了冰雪欢乐周活动。在松花江冰封的江面上，数十辆长城汽车组合成“归元”字样，长城汽车董事长魏建军则与来自全国的车友们围炉而坐，倾听雪地救援故事，体验冰面漂移。业界分析认为，中国汽车市场正从增量驱动向存量竞争转变，长城汽车选择此时将真实的“极寒”环境，从研发后台的测试场推至聚光灯...
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