拆解毛戈平:是国货美妆“奢侈品”,还是被高估的“玄学”?

DoNews
Feb 09

“这是我这辈子买过最‘双标’的 化妆品 。”在社交种草平台上,一位美妆博主的评论获得了上千点赞。她指的正是 毛戈平 的大单品光感美肌无痕粉膏。在毛戈平专柜的化妆师手里,这款产品能让她“换一张脸”,妆容服帖、光泽感人;而当她自己回家操作时,却得到“卡粉、斑驳、显毛孔、妆感重”的灾难现场。这种“神之手”与“素人手”之间的巨大鸿沟,几乎是毛戈平所有明星产品的共同宿命。社交媒体上,关于它的评价泾渭分明:...

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