阿里豪掷30亿请喝奶茶:AI拉新“奶茶战”,是突围捷径还是商业幻梦?

ITBEAR科技资讯
Feb 10

阿里旗下千问APP在春节期间推出大规模补贴活动,用户可通过领取无门槛优惠券免费点购奶茶,此举引发市场广泛关注。活动首日系统即因流量激增出现短暂瘫痪,部分合作茶饮品牌门店订单量暴增,甚至出现爆单现象。这一策略被视为阿里在AI应用领域争夺用户的重要布局,同时也暴露出商业模型构建中的深层挑战。根据活动规则,用户更新APP后可直接领取25元无门槛券,邀请新用户下载双方各得同等额度优惠券,每人最多可获得21...

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