Freedom Holding Corp. reports nine-month advertising expenses at USD 88.6 million, down 7 percent

Reuters
Feb 10
Freedom Holding Corp. reports nine-month advertising expenses at USD 88.6 million, down 7 percent

Freedom Holding Corp. $(FRHC)$ released its quarterly report for the period ended December 31, 2025. The company reported total advertising and marketing expenses for the nine months ended December 31, 2025, of USD 88.6 million, representing a decrease of 7 percent compared to the previous year, primarily due to reduced advertising expenditures by Freedom EU. During the reporting period, FRHC continued to invest in its digital fintech ecosystem. Notably, on January 25, 2024, the company established Freedom Media as a subsidiary of Freedom Telecom, aiming to develop a major media platform in Kazakhstan and potentially expand to the broader Central Asian region. As of December 31, 2025, capital expenditures directly attributable to the Freedom Media business totaled USD 4.5 million. Overall capital expenditure commitments as of December 31, 2025, amounted to USD 112.3 million. The company reported that no cash dividends were declared or paid on its common stock during the three-month period. FRHC’s subsidiaries remain active in securities brokerage, securities dealing, market making, investment research, banking, insurance, and various ancillary businesses, including payment and information processing, entertainment and travel ticketing, e-commerce, and telecommunications in Kazakhstan. Key marketing initiatives included increased advertising costs at Freedom Bank KZ, driven by the "Blogger Race" campaign to promote the SuperApp and increase social media visibility. The company also continued supporting community initiatives such as the Kazakhstan Chess Federation and the Junior Football League of Kazakhstan.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Freedom Holding Corp. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0000924805-26-000006), on February 09, 2026, and is solely responsible for the information contained therein.

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