巴西电商行业正逐步从依赖黑五等特定大促节点转向全年持续性的促销策略，其中“双重日期”模式成为主要增长驱动力。根据ANYMARKET数据显示，今年2月2日平台的总交易额同比增长了107%，显著高于1月35%的增长水平。美客多当日增长158%，虾皮增幅为143%，而亚马逊的增幅为14%，显示出具备支付与物流一体化的电商平台在竞争中占据显著优势。此外，订单量增长了78%，而GMV（总商品交易额）增长了...
Source Link巴西电商行业正逐步从依赖黑五等特定大促节点转向全年持续性的促销策略，其中“双重日期”模式成为主要增长驱动力。根据ANYMARKET数据显示，今年2月2日平台的总交易额同比增长了107%，显著高于1月35%的增长水平。美客多当日增长158%，虾皮增幅为143%，而亚马逊的增幅为14%，显示出具备支付与物流一体化的电商平台在竞争中占据显著优势。此外，订单量增长了78%，而GMV（总商品交易额）增长了...
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