瑞幸拿出“进村”计划:供销社成了它的新跳板

华尔街见闻
Feb 12

2月8日,瑞幸全国第3万家门店宣告落地深圳星河双子塔。 从万店开到三万店,瑞幸仅用了一年半,就将中国咖啡的规模天花板推向了前所未有的高度。 但在创纪录的数字背后,瑞幸的动作正变得“不瑞幸”起来。 这家名为“原产地旗舰店”的新店占地420平方米、分上下两层,配备半自动机器、资深咖啡师、门店专属特调与手冲菜单,呈现出鲜明的高端底色。 市场猜测,瑞幸有意在行业竞争激烈的当下重拾“大店模式”,承接星巴克等...

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