当多数垂直媒体还在百亿级广告市场里卷存量,汽车之家已经悄悄开启了一场“增重”革命。这家刚过二十岁的平台,正从靠线索和广告赚钱的轻资产“流量中介”,转身向3万亿汽车交易市场全面进军。在存量竞争越演越烈的当下,这场看似逆势的转型,藏着穿越行业周期的核心密码。破除百亿天花板锚定3万亿增量蓝海Y垂直媒体的传统红利期正在加速折耗。曾经,汽车之家们靠专业内容吸引流量,再通过广告投放和线索分发获利,可如今这套...
Source Link当多数垂直媒体还在百亿级广告市场里卷存量,汽车之家已经悄悄开启了一场“增重”革命。这家刚过二十岁的平台,正从靠线索和广告赚钱的轻资产“流量中介”,转身向3万亿汽车交易市场全面进军。在存量竞争越演越烈的当下,这场看似逆势的转型,藏着穿越行业周期的核心密码。破除百亿天花板锚定3万亿增量蓝海Y垂直媒体的传统红利期正在加速折耗。曾经,汽车之家们靠专业内容吸引流量,再通过广告投放和线索分发获利,可如今这套...
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