本周家电圈:抢跑!海尔美的格力奥克斯出招苏宁易购科沃斯松下突围

家电圈
Feb 09

年难留,时易损,岁月更迭,四季轮回。很多家电厂商没想到的是,距离2026年结束,只有11个月了,春节过后有效的市场拓展时间也只有10个月了。这意味着,接下来留给家电厂商征战时间不多了。所以,美的、海尔、格力等头部家电企业已经提前备战接下来的火3月大促,抢跑将成为2026年的市场常态。好消息是,过去的2026年1月,规模以上家电厂商的出货量同比快速反弹,同比和环比都是向上增长。特别是线下的实体渠道,...

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