可口可乐,不快乐了。近日,可口可乐公布了2025年财报,在涨价4%的情况下,全球单箱销量同比持平。其中在亚太市场,第四季度净收入下降了7%,营业利润暴跌36%。这是詹鲲杰在其9年可口可乐首席执行官任期内交出的最后一份完整的年度报告,其继任者柏瑞凯将于2026年3月31日就位。当“量价齐涨”的市场策略不再奏效,可口可乐该如何前行? 意料之外的量价背离 五年来,可口可乐营收首次未达华尔街预期。 ...
Source Link可口可乐,不快乐了。近日,可口可乐公布了2025年财报,在涨价4%的情况下,全球单箱销量同比持平。其中在亚太市场,第四季度净收入下降了7%,营业利润暴跌36%。这是詹鲲杰在其9年可口可乐首席执行官任期内交出的最后一份完整的年度报告,其继任者柏瑞凯将于2026年3月31日就位。当“量价齐涨”的市场策略不再奏效,可口可乐该如何前行? 意料之外的量价背离 五年来,可口可乐营收首次未达华尔街预期。 ...
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