Kraft Heinz to Pause Work on Separation, Boost Investments in Food Business

Dow Jones

Feb 11

By Connor Hart

Kraft Heinz will pause work relating to its separation and increase investments in its food business, aiming to turn around years of struggling sales.

Chief Executive Steve Cahillane said Wednesday that the company will invest $600 million across marketing, sales, and research and development. These investments will aim to improve the company's products and pricing, he added.

"My number one priority is returning the business to profitable growth, which will require ensuring all resources are fully focused on the execution of our operating plan," Cahillane said.

The turnaround comes as Kraft Heinz has struggled in recent years. Sales have dropped for nine straight quarters, as the company has lost share to buzzier premium brands and cheaper supermarket knockoffs. At the same time, years of cost cutting and underinvestment has left it in corporate chaos.

In September, Kraft Heinz said it would split in two, undoing the 2015 megamerger that had united Kraft and Heinz, two of the biggest names in American food.

Write to Connor Hart at connor.hart@wsj.com

(END) Dow Jones Newswires

February 11, 2026 07:17 ET (12:17 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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These investments will aim to improve the company's products and pricing, he added. \n\n\n  \"My number one priority is returning the business to profitable growth, which will require ensuring all resources are fully focused on the execution of our operating plan,\" Cahillane said. \n\n\n  The turnaround comes as Kraft Heinz has struggled in recent years. Sales have dropped for nine straight quarters, as the company has lost share to buzzier premium brands and cheaper supermarket knockoffs. 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