新浪科技讯 2月11日下午消息，知乎发布《2025反噪年鉴》产业报告（以下简称“《报告》”），对汽车、家居、家电、时尚、数码五大行业全年典型营销话术进行系统性梳理与祛魅。据介绍，《2025反噪年鉴》产业报告内容源自同名线上圆桌。
根据《报告》内容，新能源车行业的“车规级”、“L3自动驾驶”、“一体式压铸”以及家电数码行业的“空气洗”、“空间音频”等均上榜营销黑话榜单。
知乎方面表示，发布该产业报告的意义不止于解释术语，它更像是一次集体构建“消费理性” 的实践，在营销语言不断制造概念迷雾的今天，消费者需要的不再是更多的信息，而是甄别信息价值的“过滤器”，在迷雾中建立理性的消费坐标系。
责任编辑：刘万里 SF014
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