Magnite and New York Times Partner to Offer Premium In-App Ad Inventory

Reuters

Feb 11

Magnite and New York Times Partner to Offer Premium In-App Ad Inventory

Magnite Inc. has entered into a strategic collaboration with The New York Times Advertising team to become the preferred platform for private marketplace deals for The New York Times’s mobile in-app ad supply. Through this partnership, brands will gain enhanced access to premium mobile ad inventory within The New York Times app via Magnite’s DV+ platform, offering improved addressability and campaign performance. The collaboration aims to connect advertisers with engaged audiences in trusted, high-quality in-app environments, as The New York Times continues to invest in expanding and innovating its app experience.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9652296-en) on February 11, 2026, and is solely responsible for the information contained therein.

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