Williams-Sonoma Partners with OpenAI to Test Ads in ChatGPT

Reuters

Feb 11

Williams-Sonoma Partners with OpenAI to Test Ads in ChatGPT

Williams-Sonoma, Inc. has announced its participation in the OpenAI Ad Pilot Program, becoming one of the first companies to test advertising within ChatGPT. Through this collaboration, Williams-Sonoma, Inc. aims to explore how advertising in ChatGPT can help connect customers with relevant, high-quality products during key decision-making moments, while maintaining a trusted and transparent user experience. The initiative reflects both companies’ commitment to thoughtful and contextual consumer engagement through AI-enhanced product discovery.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Williams-Sonoma Inc. published the original content used to generate this news brief on February 11, 2026, and is solely responsible for the information contained therein.

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