证券日报网讯 2月11日,东鹏饮料在互动平台回答投资者提问时表示,公司海外市场推广采用国内成熟模式输出+本土化适配策略,将国内已验证的数字化运营、场景化深耕、渠道精准覆盖等核心能力,结合海外区域消费习惯、渠道结构与市场环境优化落地。目前海外市场仍处于布局培育阶段,精准推广体系正按计划推进迭代。公司将根据各市场发展阶段,稳步优化推广策略与资源投入,夯实市场基础,为长期海外业务拓展蓄力。
(文章来源:证券日报)
证券日报网讯 2月11日,东鹏饮料在互动平台回答投资者提问时表示,公司海外市场推广采用国内成熟模式输出+本土化适配策略,将国内已验证的数字化运营、场景化深耕、渠道精准覆盖等核心能力,结合海外区域消费习惯、渠道结构与市场环境优化落地。目前海外市场仍处于布局培育阶段,精准推广体系正按计划推进迭代。公司将根据各市场发展阶段,稳步优化推广策略与资源投入,夯实市场基础,为长期海外业务拓展蓄力。
(文章来源:证券日报)
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