黄酒与啤酒两大酒饮品类正试图探索出一条跨界融合的路子出来。2月9日,古越龙山与华润啤酒联合推出的全球首款黄酒精酿啤酒“越小啤”在深圳正式上市。无独有偶,会稽山近期完成董事会换届,新上任的总经理也是一位来自啤酒行业“老炮”。两大黄酒龙头纷纷向啤酒靠拢,背后是黄酒行业对自身定位的重新思考。一直以来,黄酒都把自身置于白酒的视角下做战略决策。然而,无论是从酒精度数,还是风味上来看,黄酒和白酒都相差甚远。...
Source Link黄酒与啤酒两大酒饮品类正试图探索出一条跨界融合的路子出来。2月9日,古越龙山与华润啤酒联合推出的全球首款黄酒精酿啤酒“越小啤”在深圳正式上市。无独有偶,会稽山近期完成董事会换届,新上任的总经理也是一位来自啤酒行业“老炮”。两大黄酒龙头纷纷向啤酒靠拢,背后是黄酒行业对自身定位的重新思考。一直以来,黄酒都把自身置于白酒的视角下做战略决策。然而,无论是从酒精度数,还是风味上来看,黄酒和白酒都相差甚远。...
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