完美日记暴跌97%:从流量之王到“流量之殇”

起点财经
Feb 11

品牌如何才能避免被流量“反杀”?很多品牌创始人常问我一个问题:为什么我们投了那么多广告,销量也上去了,但只要流量一停,订单就断崖式下跌?看着逸仙电商(完美日记的母公司)上市五年市值暴跌97%的成绩单,我感触颇深。曾几何时,完美日记是很多新消费品牌学习的榜样。但最近这几年,它却几乎输掉了过去所有的积累。很多人觉得这是因为流量红利消失了。但我认为,完美日记的断崖式下滑,根本不是流量的问题,而是在最该...

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