大众汽车大力降本增效,消息称到2028年所有品牌都要减少20%成本

IT之家
Feb 16

IT之家 2 月 16 日消息,德国《经理人》杂志今日披露,大众汽车集团计划到 2028 年底将所有品牌的成本削减 20%

据报道,集团首席执行官奥博穆与首席财务官 Arno Antlitz 已于 1 月中旬在柏林举行的一场闭门会议上,向核心管理层展示了一项“规模庞大”的节支方案。

这一举措的背景,是中国市场需求走弱、美国关税压力上升,以及全球竞争加剧所带来的盈利下滑风险。大众希望通过系统性降本,使集团回报率重新回到可持续区间。

目前,大众尚未披露具体削减成本的重点领域,也未明确品牌之间如何加强资源协同。报道指出,关闭工厂等更为激进的选项也在考虑范围内。

据IT之家此前报道,今年早些时候,大众便宣布将通过压缩管理层规模和整合生产体系,在 2030 年前实现累计节省 10 亿欧元(现汇率约合 81.99 亿元人民币)的成本目标。

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