优步Uber今年将大幅扩张欧洲市场,目标新增10亿美元总预订量

IT之家
Feb 16

IT之家 2 月 16 日消息,据路透社报道,Uber 优步宣布今年将大幅扩张欧洲市场,旗下食品配送服务(Uber Eats)将拓展至捷克、希腊和罗马尼亚等七国市场。

按照规划,Uber 还将同步进入奥地利、丹麦、芬兰和挪威市场,进一步完善其在欧洲的业务版图。公司预计,此轮扩张将在未来三年内带来约 10 亿美元(IT之家注:现汇率约合 69.12 亿元人民币)的新增总订单金额,为平台整体增长提供新的动能。

▲ 图源 Uber Eats

Uber 全球配送业务负责人 Susan Anderson 表示,目前平台在商户端和消费者端均展现出强劲需求,公司希望通过此次扩张“提升行业标准、打破现有格局,并在整个外卖赛道提供更具性价比的服务体验”。

IT之家注意到,就在本周早些时候,Uber 还与阿联酋主权投资机构 Mubadala 达成协议,收购土耳其即时配送平台 Getir 的外卖业务部门,从而进一步强化其在土耳其市场的布局。

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