Pinterest Needs to Explain Monetization Gap -- Market Talk

Dow Jones

Feb 13

0843 ET - Pinterest management needs to explain why they've been unable to more successfully monetize their platform, Benchmark analysts Mark Zgutowicz and Alex Lavigne say in a note. The company said it sees about 80 billion monthly searches, with more than half of those coming from users who intend to buy products, according to the analysts. "The key question that remains is why 40B high intent monthly searches are not monetizing better? Is it measurement/attribution gaps particularly off-platform conversion; lack of auction depth/density/liquidity, or simply, intent does not equal immediacy for Pinterest users?," the analysts say. "We would also like to hear management address the high commercial intent/low monetization disconnect more tangibly." Pinterest slides 22% premarket. (elias.schisgall@wsj.com)

(END) Dow Jones Newswires

February 13, 2026 08:43 ET (13:43 GMT)

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One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/news/2611150504"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2611150504\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2611150504?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-02-13 21:43","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2611150504","market":"nz","top_or_hot":-1,"title":"Pinterest Needs to Explain Monetization Gap -- Market Talk","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0843 ET - <a href=\"https://laohu8.com/S/PINS\">Pinterest</a> management needs to explain why they've been unable to more successfully monetize their platform, Benchmark analysts Mark Zgutowicz and Alex Lavigne say in a note. The company said it sees about 80 billion monthly searches, with more than half of those coming from users who intend to buy products, according to the analysts. \"The key question that remains is why 40B high intent monthly searches are not monetizing better? Is it measurement/attribution gaps particularly off-platform conversion; lack of auction depth/density/liquidity, or simply, intent does not equal immediacy for Pinterest users?,\" the analysts say. \"We would also like to hear management address the high commercial intent/low monetization disconnect more tangibly.\" Pinterest slides 22% premarket. (elias.schisgall@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 13, 2026 08:43 ET (13:43 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Pinterest Needs to Explain Monetization Gap -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPinterest Needs to Explain Monetization Gap -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-02-13 21:43</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0843 ET - <a href=\"https://laohu8.com/S/PINS\">Pinterest</a> management needs to explain why they've been unable to more successfully monetize their platform, Benchmark analysts Mark Zgutowicz and Alex Lavigne say in a note. The company said it sees about 80 billion monthly searches, with more than half of those coming from users who intend to buy products, according to the analysts. \"The key question that remains is why 40B high intent monthly searches are not monetizing better? Is it measurement/attribution gaps particularly off-platform conversion; lack of auction depth/density/liquidity, or simply, intent does not equal immediacy for Pinterest users?,\" the analysts say. \"We would also like to hear management address the high commercial intent/low monetization disconnect more tangibly.\" Pinterest slides 22% premarket. (elias.schisgall@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 13, 2026 08:43 ET (13:43 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4508","symbol_name":"社交媒体","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2611150504","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2611150504","pubTimestamp":1770990180,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0843 ET - Pinterest management needs to explain why they've been unable to more successfully monetize their platform, Benchmark analysts Mark Zgutowicz and Alex Lavigne say in a note. 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The company said it sees about 80 billion monthly searches, with more than half of those coming from users who intend to buy products, according to the analysts. \"The key question that remains is why 40B high intent monthly searches are not monetizing better? Is it measurement/attribution gaps particularly off-platform conversion; lack of auction depth/density/liquidity, or simply, intent does not equal immediacy for Pinterest users?,\" the analysts say. \"We would also like to hear management address the high commercial intent/low monetization disconnect more tangibly.\" Pinterest slides 22% premarket. (elias.schisgall@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  February 13, 2026 08:43 ET (13:43 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}