来源:汽车之家如果把中国汽车互联网过去二十年的演化画成一张曲线,汽车之家几乎踩中了每一个时代节点——它既是行业最大的信息入口之一,也最早触碰到旧模式的天花板。从用户侧看,汽车之家完成了一个垂直平台能做到的所有基础建设:资讯、评测、参数、口碑、选车工具、线索分发。过去二十年,它始终是买车之前一定会打开的那个 App。但问题也随之出现,当用户在平台完成认知、却无法完成交易时,价值链就会在最关键一步断裂...
Source Link来源:汽车之家如果把中国汽车互联网过去二十年的演化画成一张曲线,汽车之家几乎踩中了每一个时代节点——它既是行业最大的信息入口之一,也最早触碰到旧模式的天花板。从用户侧看,汽车之家完成了一个垂直平台能做到的所有基础建设:资讯、评测、参数、口碑、选车工具、线索分发。过去二十年,它始终是买车之前一定会打开的那个 App。但问题也随之出现,当用户在平台完成认知、却无法完成交易时,价值链就会在最关键一步断裂...
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