新华社探秘三一重卡:“V”字形业绩曲线的背后

三一集团
Feb 13

短短5年时间里,年营收从60亿元骤降至10多亿元,再到突破100亿元……这是一条少见的“V”字形经营业绩曲线。更让人想不到的是,这很大程度上缘于企业的主动为之。这家企业名为三一重卡,是重卡领域的全球“独角兽”。“V”字形曲线背后,是企业一次次重要决策:在燃油车销量仍处高位时全力转向电车研发,在互联网营销模式引爆市场时不忘深耕核心技术,在行业打起“价格战”时坚持以极致服务创造更大价值。这是2025年...

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